Entertainment Licensed Product Marketing & Campaign Strategy

Whether you're launching a new board game, tech product, show, service, or licensed merchandise, Why Marketing can help you bring it to market with impact.

We create bespoke go-to-market strategies that are tailored to your product, audience, and budget. From positioning and messaging through to content creation, paid media, launch activations and influencer integration, we help build awareness, engagement and ultimately, conversion.

Drawing on experience across consumer goods, licensed entertainment IP, digital products and global brand campaigns, we ensure your product stands out in a crowded market.

Product Marketing Services Include

  • Launch campaign strategy

  • Positioning and messaging frameworks

  • Media and channel planning

  • Campaign asset development

  • Influencer and creator partnerships

  • Retail, digital, or direct-to-consumer integration

  • Post-launch optimisation and reporting

  • Commnunity strategy & management

Whether it's a one-off campaign or an ongoing partnership, we work to make your product memorable and measurable.

For a free initial consultation contact us to discuss your launch

Gale Force Nine Game Alies Another Glorious Day in the Corps

Contact me

Interested in working together?

Fill out some info and we will be in touch shortly to book a FREE initial consultation.

Can’t wait to hear from you!

e: Libby@whymarketing.co.nz

m: (0210) 867 4917

l: Auckland NZ