Entertainment Licensed Product Marketing & Campaign Strategy
Whether you're launching a new board game, tech product, show, service, or licensed merchandise, Why Marketing can help you bring it to market with impact.
We create bespoke go-to-market strategies that are tailored to your product, audience, and budget. From positioning and messaging through to content creation, paid media, launch activations and influencer integration, we help build awareness, engagement and ultimately, conversion.
Drawing on experience across consumer goods, licensed entertainment IP, digital products and global brand campaigns, we ensure your product stands out in a crowded market.
Product Marketing Services Include
Launch campaign strategy
Positioning and messaging frameworks
Media and channel planning
Campaign asset development
Influencer and creator partnerships
Retail, digital, or direct-to-consumer integration
Post-launch optimisation and reporting
Commnunity strategy & management
Whether it's a one-off campaign or an ongoing partnership, we work to make your product memorable and measurable.
For a free initial consultation contact us to discuss your launch
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Can’t wait to hear from you!
m: (0210) 867 4917
l: Auckland NZ