At Why Marketing, we specialise in building commercial partnerships that amplify reach, elevate brand credibility, and unlock new audiences.

Whether you're in film, music, theatre, live events, or digital media, we work to connect you with the right collaborators — from brand sponsors to media platforms — to deliver strategic partnerships with clear, measurable outcomes.

Media Partnerships That Maximise Your Budget

Partnering with power players in the New Zealand media landscape can significantly boost the impact of your marketing. We go beyond the basic buy-and-place model by leveraging longstanding relationships to stretch your budget further.

Through our Media Partnerships service, we help you:

• Identify media outlets and platforms that align with your audience

• Secure value-added placement, editorial integration, or content support

• Increase ROI through smarter planning, not just more spending

Whether you're launching a major campaign or a single event, our approach ensures your message reaches the right people, in the right place, at the right time.

What We Bring

• Strong relationships with NZ media groups including MediaWorks, NZME Stuff, Sky, TVNZ, Three & more

• Proven experience negotiating sponsorships and value exchanges

• Industry knowledge across entertainment, news, radio, and digital

Let’s collaborate on partnerships that grow your audience, elevate your impact and drive results.

For a free initial consultation, Contact us to discuss strategic partnerships for your next project & explore successful collaborations here:

• Pop-up Globe x MediaWorks