Why Marketing
Based in Auckland, Why Marketing provides senior marketing strategy, campaign leadership and commercial partnership development for entertainment, events and businesses across New Zealand.
Marketing that connects audiences and drives commercial growth.
Every effective marketing campaign starts by asking: Why?
Why this audience? Why that channel? Why partner, publish or post at all? And perhaps most importantly, what are we actually trying to achieve?With a career spanning The Walt Disney Company, Pop-up Globe, World Choir Games 2024 and, most recently, Live Nation Venues New Zealand, I've spent nearly 20 years developing creative campaigns, building valuable partnerships and finding new ways to connect audiences with brands, products and experiences. From award-winning major events to commercial partnerships and new revenue opportunities, I bring strategic thinking, creative ideas and the experience to make things happen.Whether you need a clear marketing strategy, someone to lead your next campaign, senior expertise without the full-time hire or a fresh approach to commercial partnerships, Why Marketing can help.
Based in Auckland, I work with businesses across New Zealand to understand their why and turn it into meaningful results.
Let's talk about what you're trying to achieve.
book a free consutation call & check out recent work
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Marketing & Growth Strategy
Great marketing starts with asking the right questions.
Whether you're launching something new, looking to grow your audience or simply wondering where to focus your efforts, I help turn business objectives into clear, creative and commercially focused marketing strategies that make every dollar work harder.
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Commercial Partnership Development
The right partnerships can do much more than put a logo on a poster.
From sponsorship and naming rights to creative brand collaborations and media partnerships, I bring the commercial thinking, experience and connections to develop relationships that generate revenue, reach new audiences and create genuine value.
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Campaign and Launch Leadership
A great idea is only the beginning.
From major events and entertainment launches to integrated marketing campaigns, I bring the strategic thinking, creative direction and hands-on experience to pull everything together, reach the right audiences and deliver results.
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Fractional Head of Marketing & Partnerships
Experienced marketing and commercial leadership without the full-time commitment.
From developing strategy and leading teams to building partnerships and driving commercial growth, I provide flexible, senior-level expertise to help your business move forward.
Experience that makes a difference.
From international entertainment brands to major events and commercial partnerships here in Aotearoa, I've spent nearly 20 years finding creative ways to connect audiences, build relationships and deliver commercial results.
Different businesses, audiences and challenges, but always with a clear focus on making great ideas work.
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Pop-up Globe
Pop-up Globe
700 seats. One sell-out performance.
Creative campaign development and a MediaWorks partnership that helped turn a challenging performance into a memorable, sold-out events
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Disney X Cordis High Teas
Disney x Cordis Auckland
35% increase in High Tea bookings
Bringing Disney, Cordis and Hoyts together through a creative entertainment partnership that delivered measurable commercial results.
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World Choir Games 2024
World Choir Games 2024
25,000+ audience members
Leading integrated marketing, ticketing and communications for an award-winning international event in Auckland.
