At Why Marketing, we specialise in developing marketing strategies that deliver results, from entertainment giants to agile SMEs. We understand that a robust marketing strategy is the backbone of any successful brand. With over 17 years of experience across international and New Zealand markets, we bring global thinking and local insight to every brief .

Our strategy is data led and audience first.

We collaborate closely with you to:

• Analyse market and audience trends

• Define clear, measurable objectives

• Identify the right channels for maximum impact

• Build phased roadmaps, from one-off campaigns to long-term planning

Every decision is based on insight, not guesswork. This ensures your marketing connects with the right people at the right time, with the right message.

We bring global experience, applied to local expertise. After a decade working with global brands like The Walt Disney Company, I’ve spent the past eight years helping New Zealand-based organisations sharpen their strategic direction. With strong industry relationships across MediaWorks, NZME, and Stuff, Sky, TVNZ and Three I help clients navigate both traditional and digital platforms with confidence and efficiency.

Let’s talk about how a tailored strategy can lift your results and reduce wasted spend. Get in touch or explore recent work:

• Pop-up Globe campaign strategy

• World Choir Games 2024

Whether you need a single campaign strategy or a comprehensive five-year plan, I offer flexible support and can direct execution if needed.