Where I can help

• Campaign strategy & planning: Establishing objectives, audience priorities, messaging, budgets and a practical plan for delivery.

• Creative & content direction: Developing campaign concepts, briefing creative teams and ensuring consistent, compelling messaging across channels.

• Integrated media campaigns: Bringing together digital, social, traditional and earned media to maximise reach, engagement and return on investment.

• Ticketing & sales campaigns: Building demand, converting interest into sales and adapting activity as the campaign progresses.

• Partnerships & amplification: Identifying opportunities to extend reach and create additional value through brands, media, creators and commercial partners.

• Team, agency & supplier leadership: Coordinating the people, resources, budgets and timelines that keep campaigns on track.

• Performance & optimisation: Monitoring what's working, identifying opportunities to improve and keeping activity focused on commercial outcomes.

From an individual product launch to a major international event, the approach is tailored to your objectives, audience, resources and budget.

How we'll work together

No two campaigns are the same, and neither is the support they need.

We might start by developing a campaign strategy together, or you might already have a plan in place and simply need someone experienced to take the reins.

I'll work with you to establish what's needed, define the scope and put the right people, processes and activity in place.

The goal is simple: a well-managed campaign, creative ideas that connect with your audience, and a clear focus on achieving your objectives.

What you can expect

Depending on the project, this could include:

• A clear campaign plan, timeline and agreed objectives.

• Oversight of creative development, messaging and media activity.

• Management of internal teams, external agencies and suppliers.

• Coordination of partnerships, promotional activity and campaign assets.

• Budget management and regular progress reporting.

• Performance monitoring, recommendations and post-campaign evaluation.

You get the benefit of experienced senior marketing leadership without needing to bring someone into your business permanently.

Who is it for?

I work best with businesses where audiences, experiences and commercial outcomes come together.

That might be an event organiser launching a festival, a promoter looking to drive ticket sales, an entertainment company bringing a new product to market, or a business preparing a major brand campaign.

It's also an ideal solution for organisations with existing marketing resources that need additional senior expertise to lead a specific project, manage a complex launch or provide support during a particularly busy period.

Why work with Why Marketing?

I've been fortunate to work on everything from global entertainment franchises to major New Zealand events, and plenty in between.

At The Walt Disney Company, I developed creative campaigns and commercial partnerships supporting theatrical releases. At Pop-up Globe, I led sales and marketing campaigns designed to fill seats and build audience loyalty.

As Global Marketing & Communications Lead for Gale Force Nine, I managed international campaigns and product launches across licensed entertainment IP. More recently, I led Marketing, Sales and Communications for World Choir Games 2024 in Auckland, bringing together creative, media, ticketing, PR and partnerships to deliver a major international event.

Each came with its own challenges, audiences, budgets and expectations. And each reinforced something I firmly believe: great campaigns happen when commercial thinking and creative ambition work together.

I bring both, along with the experience, industry relationships and practical approach needed to make things happen.

Let's bring your next campaign to life.

Whether you're preparing to launch something new, need an experienced campaign lead or could simply use another senior pair of hands, I'd love to hear what you're working on.

Let's talk about what you want to achieve and how Why Marketing can help make it happen.

Book a free 30-minute discovery call.